Flagship · Work
Attribution review
A three-week reading of how paid, owned and partner activity actually contributed to the conversions your growth team already counts — delivered as annotated maps, a written pack, and a working session with whoever owns the next budget.
Who it is for
In-house growth teams at UK retailers, membership organisations, and direct-to-consumer brands that already spend across search, social, email and affiliates, and who need a defensible story for the next planning cycle — not another login.
The result
A shared picture of contribution: which campaigns assisted, which merely captured demand that was already walking in, and where last-click reporting has been quietly steering budget. You leave with a paper pack, wall-sized channel maps, and a set of recommendations your finance partner can read without translation.
Scope
One conversion definition (for example completed checkout, membership start, or qualified enquiry), up to eight media and CRM sources, and a look-back of six to eighteen months depending on volume. We work with exports you already produce. We do not install tags or rewrite your media accounts.
Included
- Kick-off with the growth lead and whoever signs off media spend, to lock the conversion definition and the questions the pack must answer
- Source inventory and a written list of gaps (missing UTMs, duplicated paid-search brand terms, offline conversions that never joined the file)
- Contribution maps for channels and for named campaign groups, with last-click shown beside assisted paths so the contrast is visible
- A thirty-page written pack posted to your office, plus a large-format print of the primary map
- A ninety-minute readout — in Turclossie, at your office in the United Kingdom, or by video — with annotated pages on the table
Not included
- Media buying, bid changes, or creative production
- Tag-management rebuilds or pixel installation
- Ongoing weekly reporting (that is a separate retainer)
- Claims of incrementality that the files cannot support
Who does the work
Led by Fiona Mearns, who spent nine years inside growth teams at a north-east grocer and a membership charity before founding Toolkitfieldcore. Callum Ritchie prepares the source tables and the printed maps. Priya Desai joins readouts when affiliate or partnership spend is material.
How it runs
- Brief and conversion lock We meet once to agree what counts as a conversion, which campaigns are in scope, and which arguments the pack must settle. You receive a one-page brief to circulate internally so nobody is surprised later.
- Exports and quiet reading You send agreed extracts (paid media, email, CRM outcomes, and a campaign naming list). We reconcile them, mark holes, and send a gap note before drawing any conclusions.
- Maps and pack Contribution is drawn as maps and tables, not as a screen tour. The written pack states what the files support and what they do not. Draft pages go to the growth lead for factual correction only.
- Readout and handover We sit with the people who will use the pack in a budget meeting. Pages are marked in the room. You keep the prints and a PDF. Follow-up questions by email are included for ten working days.
Duration
Three weeks from the day complete exports arrive, assuming one round of factual correction. Incomplete files pause the clock.
Where it happens
Readouts in Turclossie by arrangement, at your UK office, or by video. Prints are posted from AB43.
Preparation
A named owner on your side with authority to define conversion. Exports covering the agreed window. A campaign dictionary (even a messy spreadsheet) so names can be grouped. Thirty minutes with whoever owns finance questions, scheduled before the readout.
Constraints
We will not force a single-number answer when paths are incomplete. Brand search, organic, and direct traffic are treated as claimants that need evidence, not as residual. If a channel cannot be joined to outcomes, it is shown as unjoined rather than guessed.
Fees
From £4,800 excluding VAT for a standard three-week review with up to eight sources. Extra history, extra conversion definitions, or an on-site readout outside north-east Scotland are quoted before work starts.
Next step
Write to hello@toolkitfieldcore.click with the conversion you care about and the channels you currently report. We reply within two working days with a fit note and a proposed start week.