Monthly campaign reporting pack
A retainer for teams that already know their channels but need a calm, comparable pack each month: spend, response, assisted paths, and a one-page note for the people who were not in the stand-up.
Practice in Turclossie · AB43
Contribution maps for people who have to defend a media mix on a Thursday.
Toolkitfieldcore reads how campaigns actually assisted the conversions your growth team already counts. We post a written pack, hang a large-format map, and sit with whoever owns the next budget — in the United Kingdom, not behind a login.
What arrives
Paper you can put on the table, not a tour of screens.
Growth teams come to us when last-click has been allowed to finish every sentence, when finance and the campaign pack no longer share a pound figure, or when a new commercial lead has inherited a mix nobody can explain. We join the exports you already produce. We draw contribution. We write the claims that survive a question, and we mark the holes instead of filling them with confidence.
Flagship engagement
The attribution review
Three weeks from usable files. One conversion definition. Up to eight sources. A thirty-page pack posted to your office, a wall map, and a ninety-minute readout with annotated pages in the room.
- Who it is forIn-house growth teams at UK retailers, membership organisations, and direct-to-consumer brands.
- What it is notMedia buying, tag rebuilds, or a model that pretends incomplete paths are complete.
- Starting feeFrom £4,800 excluding VAT, quoted before files move.
Related work
Other readings we take on
Channel mix workshop
A half-day working session for the growth team and the budget holder, using your last two planning cycles as the raw material. The output is a marked-up mix, not a slide theatre.
Paid spend reconciliation
A focused reading of invoices, platform export totals, and what reached the campaign report — used when finance and growth are no longer looking at the same pounds.
From the work
A grocer’s Easter burst, read in May
Last-click handed an Easter burst to paid social and branded search. The loyalty-card files showed door-drop households converting later through organic and email. We did not recommend switching social off. We showed a tail that had been given to whoever stood at the till in the report. The readout happened on the canteen table. The large-format print is still in the buyer’s corridor.
First conversation
Write with the conversion and the argument.
We reply within two working days. A fit note says whether an attribution review, a monthly pack, a workshop, or a spend reconciliation is the right object — or whether you only need a cleaner export. No booking diary, no demonstration of software. If we cannot help, we say so.
Journal
Notes from recent packs
Reading last-click reports without getting trapped
Last-click still arrives in every board pack we see. The problem is not that it exists; it is that it is allowed to finish the sentence.
How a UK retail growth team actually briefs an attribution review
A useful brief is shorter than a request-for-proposal and stricter than a chat. Here is the shape we ask teams to send before we agree a start week.
What belongs on the campaign board versus the board pack
Weekly campaign boards and quarterly trustee packs fail for opposite reasons. One drowns in exceptions; the other sands them off.