Work
Channel mix workshop
A half-day working session for the growth team and the budget holder, using your last two planning cycles as the raw material. The output is a marked-up mix, not a slide theatre.
Who it is for
Teams about to reset annual media mix, or who have inherited a split they cannot explain to a new commercial lead.
The result
A photographed board, a typed record of decisions, and a short list of what must be checked in the files before money moves.
Scope
Half a day plus written notes within five working days. Up to eight people in the room. Pre-read of your last two mix sheets is included.
Included
- Pre-read of mix sheets and last-click summaries you already have
- Facilitation, timed agenda, and printed worksheets
- Typed decision record and photograph of the board
Not included
- A full attribution review (commission that separately if the files need it)
- Vendor selection or contract review
Who does the work
Fiona Mearns facilitates. Priya Desai attends when partnership or affiliate lines are on the table.
How it runs
- Pre-read You send mix sheets five working days ahead. We mark the questions the room must finish.
- The half-day Contribution, capture, and brand-term inflation are worked through with worksheets. The budget holder stays for the last hour.
Duration
Half a day on site or by video, plus notes.
Where it happens
Your UK office, our room in Turclossie, or video with a shared board posted in advance.
Preparation
Last two mix sheets, a list of campaigns that must not be cut without discussion, and the budget holder in the last hour.
Constraints
We will not run a ‘brainstorm’ that leaves mix unchanged. If the files cannot support a proposed shift, that is written down in the room.
Fees
£1,900 excluding VAT plus travel outside Aberdeenshire at cost. Room hire in Turclossie is included; your office is used at no extra room fee.
Next step
Propose three dates on the contact form and say who will sit in the last hour.