Work
Monthly campaign reporting pack
A retainer for teams that already know their channels but need a calm, comparable pack each month: spend, response, assisted paths, and a one-page note for the people who were not in the stand-up.
Who it is for
Growth teams of three to twelve people who present campaign results to a commercial director or trustee board and are tired of assembling the story from five exports the night before.
The result
A dated pack each month with the same page order, so movement is visible. A short covering note flags what changed and what still cannot be claimed.
Scope
Up to six recurring sources, one conversion definition, and named campaign groups agreed in the first month. Mid-month flash notes are not included.
Included
- A fixed page sequence (spend, volume, contribution, exceptions)
- Postal print of the pack to one UK address, plus PDF
- A thirty-minute call to walk the exceptions page
- A living list of naming problems we will not silently ‘fix’ in the figures
Not included
- Daily or weekly flash reports
- Media trading advice inside the pack
- Additional conversion definitions without a revised fee
Who does the work
Callum Ritchie compiles the pack. Fiona Mearns writes the covering note and takes the call.
How it runs
- Month-zero alignment Page order, campaign groups, and the postal address are locked. We run one dry-pack so you can object to labels before the first live month.
- Recurring close Exports are due on a date you choose. Late files move the pack, they do not get invented numbers.
Duration
Minimum four months. Cancel with one month’s notice after that.
Where it happens
Calls by video. Prints posted from Turclossie.
Preparation
A stable naming convention, even if imperfect, and one person who can answer ‘what launched this month?’
Constraints
We will not restate last-click as ‘truth’ to make the pack shorter. If a source fails, that page is marked failed.
Fees
From £1,650 per month excluding VAT, invoiced monthly in arrears after the dry-pack. Setup in month zero is included in the first invoice.
Next step
Request a sample page sequence from the contact form, naming the conversion you report today.